Why Italian wholesale is the hot choice for your Y2K store

IS YOUR TIME VALUABLE? 

A week-long trip to Rome! Sounds amazing! But wait… 

Researching. Planning. Booking. Packing. Traveling. Sourcing. Rinse and repeat. Seems like a nice idea, but breaking it down if you were to pay yourself minimum wage per hour during a trip to get a couple hundred pieces- it hardly makes financial sense.

Because businesses like ours have permanent space in Europe and buy and ship curated, on-trend pieces in larger quantities we can keep costs much lower per piece than it costs you to come and buy yourself! 

Keeping those customers happy!

There’s nothing quite like flicking through a rack and seeing plenty of ‘made in Italy’ tags, right?! Featuring Italian vintage in your store enhances your brand's reputation and credibility.  Customers associate Italian fashion with quality, sophistication, and fantastic taste. This increases brand credibility and encourages customers to come back for more.

Make sure they’re wholesale only… or don’t bother 

If you’re interested in a supplier who also have their own retail store … maybe think again. Let’s do the math- the sought after, designer and on-trend pieces are unlikely to be making it into your order when they’ve got their own boutique or Depop page to upkeep. Make sure you find a supplier who only focus on wholesale so all the best stuff is kept in for you!  

Quality and Variety

Unlike thrifting or buying from individual sellers, wholesale suppliers have already done the legwork to find the best items. Italian vintage clothing is renowned for its craftsmanship, durability, and timeless style. By purchasing wholesale, you can ensure consistency in quality and offer your customers a premium shopping experience. 

To wrap it up 

Buying Italian vintage in bulk has never been easier and has a ton of perks for Y2K boutiques especially in Europe, USA, and Australia. Buying wholesale isn’t for everyone, but if you’d like to chat about how we can help your business, please reach out! 

Why Y2K fashion is as popular as ever in 2024

What is Y2K fashion?
Y2K (Year 2000) fashion refers to the clothing trends that were popular in the late 90s and early 00s. Y2K fashion is characterised by its futuristic and often eccentric styles, which were influenced by the rapid technological advancements and cultural shifts of the time. This era saw the rise of synthetic fabrics, metallics, and bold, vibrant colours. We’re talking low-rise jeans, crop tops, platform shoes, and brightly coloured velour tracksuits.

But why is it popular now?

Fashion is naturally unpredictable however there’s clearly never been a better time to dust off those miss sixty jeans and that ed hardy vest as Y2K is a broad trend that’s not anywhere near dead. Here’s a few reasons why we believe it’s come back with attitude:

 1.     Nostalgia: Many people who grew up in the late 1990s and early 2000s feel nostalgic for the fashion trends of their youth. The resurgence of Y2K fashion allows them to revisit and reinterpret the styles they loved during that time.

2. Retro Revival: In this season of the fashion cycle Y2K has become retro-cool, with designers and fashion brands drawing inspiration from the era and putting modern twists on classic looks.

3.     Influencer Culture: Many influencers have embraced Y2K-inspired looks, sharing photos and videos that showcase the aesthetic with their followers, popularising it further.

4.     Sustainable Fashion: Thrifting and vintage shopping have become increasingly popular, as people seek unique pieces while also reducing their environmental impact.

5.     Individuality and Self-Expression: In a time when individuality and self-expression are highly valued, the playful and experimental nature of Y2K fashion resonates with many people.

Brands such as Juicy Couture, Guess and Diesel are no longer wishing we were back in 2002 as they’re suddenly as current as ever. Whatever your reason for brandishing this retro trend, we salute you.

The Brand blog: Miss Sixty

Much like many of its customers, Miss Sixty is a teenager compared to the long-standing Italian fashion houses like Prada (1913) or Valentino (1960), but has definitely still had time to make an impact on the modern fashion scene. Established in 1991 as the sister line to the Italian streetwear label Energie, this brand has undergone rapid growth in its young life.

Miss Sixty 2003

By 2004, they boasted a total of 133 outlets globally. But unlike their colourful tops, this success faded pretty quickly. Due to Hassan’s life-ending illness as well as the 2008 financial crash, shops started to close and by 2010 Miss Sixty was almost a forgotten treasure.

2021 Bella Hadid Miss Sixty Campaign

But in 2012 the Chinese fashion house ‘Trendy’ saw potential and bought the Miss Sixty name. It seemed to take a while for the second wind to hit but the brand’s collections have more recently seen a huge resurgence in popularity and have become a favourite for any thrifter or Y2K enthusiast. This is in-part thanks to who else, but THE style icon of our era Bella Hadid (see pic). In 2021 she briefly became the face of the brand near the beginning of the ‘Y2K wave’, assisted by the unchanged retro red logo. Is there a brand she couldn’t bring back in?!

Some of our Miss Sixty Labels

We love Miss Sixty and do a little happy dance when we see that familiar logo on a neck tag or stitched onto the pocket of a cute denim mini. The brand has kept both the quality and affordability- something we can’t say about many names in fashion. Maybe the past dip in popularity was a warning to the brand to stick to what they know and keep this good thing going- but regardless of exactly what’s behind the consistency, we’re so here for it.

Long Live Miss Sixty!